How Others Are Using Digital Video

Right now online video is big. If you’re not using video to sell your business you’re missing out on sales. Below you’ll find a few examples of how business are using video to build trust and generate sales and leads. Automotive dealers are finding great success with these techniques, but they can be applied to almost any business model. Many of these videos can be distributed on a multitude of free video sharing networks to create a localized viral effect in your local community. The key is knowing how to distribute your videos.

Customer Testimonials

Customer interviews and let them talk about their positive experience.

Video Auto Responder

No time is better than the present to give your lead a face to relate to. First impressions are important and what better way to come across as an expert on whatever subject than to present them a video of yourself talking about what they are interested in. Because it is taped to perfection, no need to worry you might not come across right!

Personalized Video Follow-up

Keep the conversation flowing and amaze them with your speedy response! Engage your customers and keep yourself in front of them from the very start. You can have messages in the can, ready to go based on products or vehicles you have. Or, you can use available products to send messages that you custom record at your desktop using video equipment you can buy around the corner at Best Buy or Walmart! Give us a shout and ask about it, we can point you in the right direction.

The Happy Drive off

Film the customer in the car saying good thing about the dealership and then they drive off. The video is then sent to them via email. They will share this with all friends and family. This will create a localized Viral effect. Customer Testimonials Customer interviews and let them talk about their positive experience.

The Walk Around

The salesman introduces himself and does a walk around of the car. Pick out the hot cars on the lot that people are searching for.

Personalized Video Follow Up On Vehicle Inquiry

Can’t get them back in the store? Use video to show them a new vehicle just in, or a new incentive and how it affects the price of a vehicle they were looking at. You can come up with a multitude of reasons to touch back with a cooling lead.

Staff Introductions

Staff Introductions: Have the sales and service staff introduce themselves. This lowers sales resistance when the potential customer enters the dealership. Because they feel they already know who and what to expect.

Customer Testimonials

Nothing tells the story like true confessions from past customers. No need for stuffy testimonials from actors, show real people talking about how they truly enjoyed their buying experience with your store.

These videos are posted for example purposes only as posted via Youtube for public display. Digital Video Ads, LLC did not produce them.

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