Facts About Video
Video e-mail marketing has catapulted Internet savvy companies to phenomenal sales even in these tough economic times! companies with the vision to embrace this new Web 2.0 marketing strategy are leaving the competition stunned and in the dust.
“Fifty-three percent of consumers 18 and older watch online video.”
- Forrester Research Inc.
With the unbridled success of YouTube and other video-sharing networks, the broadband connections of cable and DSL, and a consumer who demands entertainment, the Internet is on fire and hungry for the excitement that video provides! Opportunistic business owners who “get it” are harnessing and prospering from this video surge by delivering their sales and service messages with video e-mail messaging.
“U.S. Internet users viewed 14.8 billion online videos in January, with YouTube alone scoring over 100 million unique viewers in that same period.”
- comScore
Let’s face it, standard e-mails are boring, they get lost in all the clutter and spam filters. People simply don’t take text e-mails as serious as video e-mails. The term “seeing is believing” has never been more true. The sight and the sound of a real human voice generates an immediate trust factor that can’t compare to stagnant e-mail.
“People only remember 11 percent of what they read, 21 percent of what they hear and 32 percent of what they see.”
Messages are often misunderstood with old-fashioned text e-mail. Nothing can be lost in translation when you watch a video e-mail message. People will remember you and connect with your product on a more personal level when they hear your vocal inflection or see a smiling face.
“Fifty percent of the meaning of a message is delivered through facial expression. A further 39 percent of messages are delivered from your gestures and body language.”
Because there’s no real emotion in a boring text e-mail, the reader often times can’t tell if you’re being sarcastic, joking or serious. The last thing you want is to come across as a rude car dealer! (Sorry if we just offended anyone, if so … case-in-point)!
With video e-mail, everyone hears your message exactly as you intend!
And to top it off, with video e-mail, people tend to respond quickly and emotionally to the message you are delivering. Studies show video e-mail increases response rate and response time up to 31 percent!
Sign up today for a FREE EVALUATION of your current market audience.
